The TOCGuru logo features two red arrows—simple yet deeply symbolic:
Together, they embody our unwavering focus: delivering real, measurable to our clients on both fronts.
This design serves as a constant reminder of the guiding principle personally shared with our founder by Dr. Eliyahu Goldratt
“ Visu, as long as you're in TOC consulting, you must add real value to your clients—both in top line and bottom line. Otherwise, you're not consulting, but insulting this management philosophy.”
At TOCGuru, this principle defines who we are. It shapes every engagement, every conversation, and every outcome we deliver. Our logo is not just a visual identity—it’s a daily commitment to the value we deliver.
